Know your customers. Automate your marketing.
WaiterMan turns every order, booking and call into a customer profile — then helps you bring each guest back with the right offer at the right time.
Customer segments
Every customer interaction makes your restaurant smarter.
The problem: Most POS systems forget your guests the moment they pay.
WaiterMan builds a profile for every guest from QR orders, online orders, bookings, MIA calls, promotions and loyalty — with their marketing consent recorded.
- Name, mobile and email where available
- Order and visit history, favourite items, average spend
- Last visit and offers used
- Automatic segments: New, Regular, VIP, Inactive and more
Sarah Mitchell
0412 *** 218 · sarah.m@example.com
Visits
12
Avg spend
$48.20
Last visit
6 days ago
Offers used
2
Favourite items
Order history
- Dine-in · QR orderFri 7:40pm$62.50
- Takeaway · OnlineTue 12:15pm$28.00
- Booking for 4 · MIASat 6:30pm$134.90
SMS marketing: opted in
Set it once. Let WaiterMan keep working.
The problem: Nobody has time to send the right message to every guest, every week.
Turn on ready-made automations and WaiterMan sends them at the right moment, by SMS or push notification.
- Welcome Offer after a first visit
- Birthday Reward and 30-Day Comeback
- VIP Reward and Friday Dinner Offer
- New Menu Promotion when you launch a dish
- Welcome OfferAfter a first visitOn
- Birthday RewardBirthday weekOn
- 30-Day ComebackNo visit in 30 daysOn
- VIP RewardTop spendersOn
- Friday Dinner OfferEvery Friday 3pmOn
- New Menu PromotionWhen you launch a dishOn
The right message. To the right customer. At the right time.
The problem: One message to everyone gets ignored.
Write your own message, pick a segment, and WaiterMan personalises every text with the guest’s name and their own offer code.
- Segments: New, Regular, VIP, Inactive, Birthday, Lunch, Dinner, High-Spend
- Each guest gets a personal code and link
- Test-send to your own phone first
- Cost shown before you send, within your spending limit
- AudienceRegulars · 386 guestsSelected
- MessageHi Sarah, 15% off Mon–Thu with code SARAH-15. Reply STOP to opt outPersonalised
- Estimated costWithin your monthly limit$38.60
Offers that run themselves — by your rules.
The problem: Discounts typed in by hand are easy to forget, misuse or over-give.
Set up an offer once and WaiterMan checks the rules at the POS, on QR orders and online: dates, days, meal times, minimum spend and limits.
- Percentage or dollar discounts, BOGO and free items
- Meal deals and spend-threshold rewards
- Day specials and birthday offers
- One offer per order, with limits per guest
- Free garlic naanAny curry · dinner onlyActive
- 15% off dessertsMon–ThuActive
- Lunch combo $1511am – 3pmActive
- Spend $80, get $10 offOnline ordersScheduled
Give regulars a reason to come back.
The problem: Paper stamp cards get lost and tell you nothing about who your regulars are.
Guests earn rewards as they order, and their reward wallet is linked to their customer profile — so you always know your most loyal guests.
- Rewards earned on eligible orders
- Reward wallet linked to the guest profile
- VIP recognition for your top guests
- Rewards redeemed at POS, QR or online
- Points balance420 pts
- Next rewardFree dessert at 500 pts80 to go
- Rewards redeemed3
More five-star reviews, fewer surprises.
The problem: Happy guests rarely leave reviews; unhappy ones always do.
Ask guests for a review after their visit and watch your rating over time, so you can fix issues before they spread.
- Review requests after a visit
- Ratings and feedback in one place
- Spot unhappy guests early and follow up
- Track your rating over time
- Average rating4.7 ★
- “Best butter chicken in town!”Sarah M. · 5★New
- “Delivery was a bit slow”Mark T. · 3★Follow up
Don’t just run marketing. Know what it generates.
The problem: Most restaurants can’t tell which promotions actually made money.
Every campaign is linked to the codes guests redeem, so you see texts delivered, opt-outs, redemptions, sales and cost side by side.
- Customers reached and customers returned
- Orders and sales from campaign codes
- Delivery and opt-outs for every text
- Campaign cost vs sales
Marketing results · last 30 days
Example dataCustomers reached
4,820
Customers returned
612
Orders generated
840
Campaign sales
$34,850
Repeat customers
38%
Average spend
$57.00
Sales from campaign codes
What do you want to achieve?
Pick a goal. WaiterMan suggests the audience, offer, message and timing — you stay in control.
Suggested campaign
Example dataBring Back Customers
- Audience
- AudienceInactive · no visit in 30+ days (214 guests)
- Offer
- OfferFree side with any main
- Message
- MessageHi {first name}, we’ve missed you! Show code {code} for a free side this week.
- Timing
- TimingTuesday 4:00pm
Marketing your guests actually want.
WaiterMan keeps marketing consent on every profile and only messages guests who are eligible to hear from you.
- Guests opt in before they receive marketing
- Every marketing text includes Reply STOP to opt out
- Consent status is saved on each customer profile
- Only eligible customers are ever messaged
Bring customers back before you lose them.
See your own growth plan in a free demo.
Turn happy customers into promoters.
The problem: Word of mouth is your best marketing — but you can’t see it or reward it.
After a QR or online order, invite guests to share your venue. You choose the reward, and WaiterMan generates the promo code and applies it by your rules.
Love your meal?
Share us with your friends and enjoy a free dessert on your next visit.
Your reward code
SARAH-7K2Q
Valid on your next visit · one per guest